How Image Generation Works

Understanding the AI-powered process that creates perfect, on-brand images every time

imAgend uses a sophisticated prompt assembly system that combines your brand assets, system prompts, and user input to generate images that are always on-brand. Every image reflects your organisation's unique visual identity.

The Image Generation Pipeline

From your description to a finished, on-brand image

Step 1

User Input

Describe what you need in plain English

Step 2

Brand Context

System prompts, colours, fonts, and style keywords are loaded

Step 3

AI Generation

Combined prompt is sent to our AI models to create variants

Brand Context Assembly

How your brand assets shape every generated image

System Prompts

Custom instructions that guide the AI to match your brand voice and visual style. Each prompt type can be enabled or disabled, and sorted by priority.

  • Global Style - Overall visual direction for all images
  • Brand Voice - Tone and personality in visual communication
  • Composition - Layout rules and visual hierarchy
  • Colour Guidance - How to use your brand palette
  • Content Rules - What to include or avoid

Brand Colours

Your complete colour palette is passed to the AI, not just the primary colour. This ensures every generated image uses the right hues for your brand.

Primary
Secondary
Accent

Style Keywords

Keywords extracted from your style examples guide the AI toward your preferred visual aesthetic. These include moods, tags, and categories.

ProfessionalModernCleanVibrant

Two Ways to Create

Generate from scratch or polish existing images

Generate Mode

Create brand-new images from text descriptions using conversational AI

How it works:

  1. 1Describe what you need in the chat interface
  2. 2AI asks clarifying questions to understand your vision
  3. 3Your prompt is combined with brand context and system prompts
  4. 4AI generates 1-4 variants for you to choose from

Polish Mode

Enhance existing images to align them with your brand guidelines

How it works:

  1. 1Upload an existing image that needs improvement
  2. 2Select polish objectives (improve quality, add brand elements, etc.)
  3. 3AI applies your brand context while preserving the original content
  4. 4Review the polished version alongside the original

Prompt Assembly Order

Understanding how your inputs are combined into a single AI instruction. System prompts are applied first (highest priority), followed by brand context, then your specific request.

1System Prompts (Merged)(Highest Priority)

"Use clean, professional composition with ample negative space. Maintain brand voice with confident, approachable imagery..."

2Brand Colours

"Use colour palette: #6B46C1 (primary), #3182CE (secondary), #38A169 (accent)"

3Style Keywords

"Style: Professional, Modern, Clean, Vibrant"

4Your Description

"Create a conference banner for our Annual Leadership Summit 2025"

Combined Prompt Sent to AI

All layers are combined into a single, comprehensive instruction that guides the AI to generate an image perfectly aligned with your brand.

Real-World Use Cases

See how organisations use imAgend across different scenarios

AMS Conference Imagery

Create compelling promotional images for upcoming conferences and events directly from your Association Management System. The AI understands event context like dates, speakers, and themes.

Workflow:

AMS Event Page → Click Generate → Describe conference theme → Select variant → Image attached to event

Polish Existing Images

Transform off-brand or low-quality images into polished, brand-aligned assets. Perfect for member-submitted photos or legacy imagery that needs updating.

Workflow:

Upload source image → Select objectives (add brand colours, improve quality) → AI enhances while preserving content → Download polished version

Email Campaign Headers

Generate consistent, on-brand headers for newsletters and email campaigns. Every email reinforces your visual identity automatically.

Workflow:

Email editor → Generate header → Describe campaign theme → Consistent branding applied → Insert into email

Social Media Content

Create scroll-stopping social media graphics that maintain brand consistency across all platforms. Generate multiple sizes and formats in one session.

Workflow:

Describe post concept → Generate variants → Download optimised for each platform → Schedule posts

Member Portal Graphics

Maintain a polished, professional appearance across your member portal with consistent imagery for banners, feature highlights, and announcements.

Workflow:

Portal CMS → Generate feature image → Brand context auto-applied → Publish to portal

Cross-Platform Consistency

Images generated in imAgend flow seamlessly across your integrated tools - AMS, CMS, email platforms - ensuring brand consistency everywhere.

Workflow:

Generate once → Use everywhere → Automatic brand alignment → Consistent member experience

Why This Approach Works

The key benefits of AI-powered, brand-aware image generation

Always On-Brand

Every image automatically incorporates your colours, fonts, and visual style. No more off-brand assets slipping through.

Under 60 Seconds

From concept to finished image in less than a minute. Stop spending hours in Canva or waiting for designers.

Seamless Integration

Works directly within your AMS and other tools. No context switching, no manual downloads and uploads.

Ready to See It in Action?

Book a demo to see how imAgend can transform your visual content creation